#fakap community speaks

According to studies conducted, it is found that web readers usually will read website content in F-shaped pattern. The pattern is better illustrated by the heatmap below.



This particular study was conducted on 232 web users looked at thousands of web pages. It is found that the results of reading behavior was fairly consistent across many different sites and tasks

With this discovery, it is advised that websites should be designed with this pattern in mind in order to effectively convey important information to web users.

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